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Rosną zarobki w branży reklamowej. 18 tys. dla dyrektora kreatywnego, 15 tys. dla media directora (raport)
Zarobki w agencjach reklamowych wzrosły w ciągu ostatniego roku o 1,8 proc., a w domach mediowych o 2,7 proc., przestały też maleć stawki godzinowe - wynika z raportu SAR. Najwięcej zarabiają dyrektorzy… finansowi, którzy wyprzedzają dyrektorów kreatywnych i strategicznych, client service directorów i buying directorów.
|
Strategic |
|
|
S01 - STRATEGIC DIRECTOR |
19 020 |
|
S02 - STRATEGIC PLANNER |
8 000 |
|
S02 WEB - STRATEGIC PLANNER WEB |
7 500 |
|
S04 - SENIOR STRATEGIC PLANNER |
9 500 |
|
S04 WEB - SENIOR STRATEGIC PLANNER WEB |
11 090 |
|
Interactive |
|
|
SM02 - SEM TEAM MANAGER |
10 925 |
|
SM12 - SENIOR SEM SPECIALIST |
7 000 |
|
SM11 - SEM SPECIALIST |
5 050 |
|
WB01 - TECHNICAL DIRECTOR |
15 200 |
|
WB02 - USABILITY MANAGER |
8 450 |
|
WB03 - INFORMATION ARCHITECT |
6 051 |
|
WB04 - SENIOR WEB DEVELOPER/PROGRAMMER |
9 290 |
|
WB05 - WEB DEVELOPER/PROGRAMMER |
6 990 |
|
WB07 - FLASH/ACTIONSCRIPT DEVELOPER |
6 645 |
|
WB12 - FRONT END DEVELOPER |
5 690 |
|
WB14 - SENIOR PHP DEVELOPER |
7 295 |
|
WB15 - PHP DEVELOPER |
6 545 |
|
WB24 - MOTION DESIGNER/ANIMATOR |
6 750 |
|
WB27 - SOCIAL MEDIA TEAM MANAGER |
6 141 |
|
WB28 - SOCIAL MEDIA SENIOR PLANNER |
4 965 |
|
WB29 - SOCIAL MEDIA PLANNER |
4 965 |
|
WB30 - JUNIOR SOCIAL MEDIA PLANNER |
3 100 |
|
WB32 - CONTENT DESIGNER |
4 111 |
|
WB37 - SENIOR WEB ANALYST |
7 080 |
|
WB38 - WEB ANALYST |
5 700 |
|
WB42 - PERFORMANCE SPECIALIST |
6 500 |
|
New business |
|
|
NB02 - NEW BUSINESS MANAGER |
7 000 |
|
NB01 - NEW BUSINESS DIRECTOR |
15 500 |
|
Back Office |
|
|
A01 - ADMINISTRATION AND PERSONNEL DIRECTOR |
12 000 |
|
A02 - OFFICE MANAGER |
5 500 |
|
A03 - TELEPHONIST/RECEPTIONIST |
2 500 |
|
A04 - SECRETARY / ASSISTANT |
3 500 |
|
A05 - DRIVER |
4 690 |
|
A06 - HUMAN RESOURCES MANAGER |
8 250 |
|
A07 - HUMAN RESOURCES GENERALIST |
7 125 |
|
A08 - HUMAN RESOURCES SPECIALIST/ INTERNAL PR |
5 000 |
|
A09 - CORPORATE/INTERNAL PR MANAGER |
9 000 |
|
A11 - PROJECT MANAGER |
7 000 |
|
A12 - PROJECT COORDINATOR |
5 841 |
|
A13 - PROJECT ASSISTANT |
4 176 |
|
F01 - FINANCIAL DIRECTOR |
24 000 |
|
F02 - CHIEF ACCOUNTANT |
10 500 |
|
F03 – ACCOUNTANT |
4 930 |
|
F04 - JUNIOR ACCOUNTANT |
3 500 |
|
F05 - FINANCIAL CONTROLLER |
8 000 |
|
F08 - INVOICING CLERK |
3 000 |
|
F09 - SENIOR ACCOUNTANT |
7 000 |
|
F10 - SENIOR TRAFFIC |
4 500 |
|
I01 - IT MANAGER |
10 000 |
|
I02 - IT SPECIALIST (ADMINISTRATOR) |
5 300 |
|
I04 – PROGRAMMER |
7 350 |
|
I05 - USER SUPPORT SPECIALIST (HELP DESK) |
3 500 |
|
T01 - TRAFFIC MANAGER |
6 600 |
|
T02 - TRAFFIC ASSISTANT |
3 950 |
|
Dział |
Stanowisko |
Stawka godzinowa PLN (mediana) |
|
ADMINISTRATION DEPARTMENT |
OFFICE MANAGER |
250 |
|
SECRETARY / ASSISTANT |
150 |
|
|
PROJECT MANAGEMENT |
PROJECT MANAGER |
180 |
|
CREATIVE DEPARTAMENT |
CREATIVE DIRECTOR |
400 |
|
CREATIVE GROUP HEAD |
350 |
|
|
SENIOR COPYWRITER |
260 |
|
|
COPYWRITER |
200 |
|
|
JUNIOR COPYWRITER |
170 |
|
|
SENIOR ART DIRECTOR |
280 |
|
|
ART DIRECTOR |
200 |
|
|
JUNIOR ART DIRECTOR |
165 |
|
|
SENIOR DTP OPERATOR |
190 |
|
|
DTP OPERATOR |
140 |
|
|
SENIOR GRAPHIC DESIGNER |
300 |
|
|
GRAPHIC DESIGNER |
175 |
|
|
CLIENT SERVICE DEPARTMENT |
CLIENT SERVICE DIRECTOR |
440 |
|
GROUP ACCOUNT DIRECTOR |
307 |
|
|
ACCOUNT DIRECTOR |
300 |
|
|
ACCOUNT SUPERVISOR |
240 |
|
|
ACCOUNT MANAGER |
200 |
|
|
ACCOUNT EXECUTIVE |
150 |
|
|
ACCOUNT ASSISTANT |
120 |
|
|
SOCIAL MEDIA MANAGER |
190 |
|
|
SOCIAL MEDIA ACCOUNT EXECUTIVE |
160 |
|
|
SOCIAL MEDIA ACCOUNT ASSISTANT |
120 |
|
|
EVENT MANAGEMENT |
PROJECT DIRECTOR |
295 |
|
ACCOUNT MANAGER |
200 |
|
|
ACCOUNT / PROJECT MANAGER |
231 |
|
|
EVENT TEAM MANAGER - Generalista |
150 |
|
|
EVENT MANAGER - Generalista |
150 |
|
|
JUNIOR EVENT SPECIALIST/MANAGER - Generalista |
100 |
|
|
CREATIVE DIRECTOR - EVENT MARKETING |
280 |
|
|
SENIOR CREATIVE - EVENT MARKETING |
200 |
|
|
GRAPHIC - 3 D - EVENT MARKETING |
100 |
|
|
FINANCIAL DEPARTMENT |
FINANCIAL DIRECTOR |
500 |
|
CHIEF ACCOUNTANT |
239 |
|
|
IT DEPARTMENT |
IT SPECIALIST (ADMINISTRATOR) |
150 |
|
PRODUCTION DEPARTMENT |
PRODUCTION DIRECTOR |
310 |
|
PRINT PRODUCTION MANAGER |
200 |
|
|
BROADCAST PRODUCTION MANAGER |
208 |
|
|
PRINT PRODUCER |
160 |
|
|
BROADCAST PRODUCER |
180 |
|
|
ART BUYER |
153 |
|
|
PROOFREADER |
130 |
|
|
DIGITAL PRODUCTION MANAGER |
220 |
|
|
PUBLIC RELATIONS DEPARTMENT |
PR DIRECTOR |
300 |
|
PR MANAGER |
190 |
|
|
PR EXECUTIVE |
150 |
|
|
STRATEGIC DEPARTMENT |
STRATEGIC DIRECTOR |
400 |
|
STRATEGIC PLANNER |
280 |
|
|
SENIOR STRATEGIC PLANNER |
280 |
|
|
TRAFFIC DEPARTMENT |
TRAFFIC MANAGER |
135 |
|
TRAFFIC ASSISTANT |
120 |
|
|
NEW MEDIA |
INFORMATION ARCHITECT |
195 |
|
SOCIAL MEDIA TEAM MANAGER |
200 |
|
|
WEB DEVELOPMENT |
WEB DEVELOPER/PROGRAMMER |
180 |
|
FLASH/ACTIONSCRIPT DEVELOPER |
170 |
|
|
WEB PROJECT MANAGER |
155 |
|
|
FRONT END DEVELOPER |
180 |
|
|
PHP DEVELOPER |
180 |
|
|
HTML DEVELOPER |
180 |
Analizę wynagrodzeń oraz stawek godzinowych pracowników agencji reklamowych, agencji mediowych oraz agencji evetowych, przeprowadziła na zlecenie Stowarzyszenia Komunikacji Marketingowej SAR firma IDEA! Management Consulting – we współpracy z Towers Watson Data Services.
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